VIT C & SUNSCREEN BY DAY, VIT A BY NIGHT. The Medik8 #CSAPhilosophy is fast becoming mainstream, and today we wanted to tell you all about the invention of our core philosophy…
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SCIENTISTS AT HEART
We approached beauty as outsiders. We are scientists at heart so our first step was to establish which ingredients and technologies make the most difference to skin ageing. With this approach, we wanted to develop the simplest routine with only the minimum number of products required so that everyone could adopt our philosophy to give skin the biggest bang for its buck.
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THE LIGHTBULB MOMENT
Way back in 2009, when the Medik8 professional skincare line was developed, our founder, Elliot Isaacs, went on a skincare mission. Delving through scientific articles, published journals, and following real-time treatment outcomes seeking the answer to one simple question: What was the simplest way to help people get Beautiful Skin for Life? He found that vitamin C, sunscreen and vitamin A were the most credible, well-researched ingredients with the most evidence to show that they really do work on the skin. We coined the term "CSA Philosophy" to describe the routine which incorporates these three key ingredients.
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CSA TODAY
It is unbelievably heartwarming to see that our #CSAPhilosophy is now being adopted by the forward-thinking beauty press. Even a decade since we first introduced it, they are really helping spread the word on our skincare crusade. Recently The Stylist Magazine featured the importance of CSA based skincare. We couldn't be prouder.😳
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Have you got all three steps in your skincare routine? What are you missing?
VIT C & SUNSCREEN BY DAY, VIT A BY NIGHT. The Medik8 #CSAPhilosophy is fast beco…
